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CBS Moving To Syndication Across the Internet

An anonymous reader writes "The Wall Street Journal takes a look at the new online media strategy being rolled out by CBS. Just over a year ago they rolled out their 'Innertube' service on the CBS website. The streaming video offering allowed viewers to watch sports and reruns directly on the web, but required potential consumers to view the video on CBS.com. That didn't work, even a little bit. So, they've learned their lesson: 'The company plans to pursue a drastically revised strategy that involves syndicating its entertainment, news and sports video to as much of the Web as possible. It represents a stark departure for the TV industry. Most of CBS's major competitors, including Walt Disney Co.'s ABC, General Electric Co.'s NBC Universal and News Corp.'s Fox, are to some degree all betting that they can build their own Internet video portals. Starting this week, an expanded menu of CBS's video content will be available for free to consumers on as many as 10 different Web sites ranging from Time Warner Inc.'s AOL to Joost Inc., a buzzy online video service that is just rolling out. The company calls its new venture the CBS Interactive Audience Network.' This new pushed is tied into a new advertising strategy, which is covered in-depth in the article."

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