Reuters :: Health

Expensive ads sell few prescription drugs: study

WASHINGTON (Reuters) - Expensive advertising of prescription drugs directly to consumers may do little to encourage sales, U.S. and Canadian researchers reported on Monday. <p><a href="http://feeds.feedburner.com/~a/reuters/healthNews?a=rKHCSf"><img src="http://feeds.feedburner.com/~a/reuters/healthNews?i=rKHCSf" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~f/reuters/healthNews?a=G6QRwL"><img src="http://feeds.feedburner.com/~f/reuters/healthNews?i=G6QRwL" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/reuters/healthNews?a=w7aIOl"><img src="http://feeds.feedburner.com/~f/reuters/healthNews?i=w7aIOl" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/reuters/healthNews?a=egsFwl"><img src="http://feeds.feedburner.com/~f/reuters/healthNews?i=egsFwl" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/reuters/healthNews/~4/380851265" height="1" width="1"/>