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Expensive ads sell few prescription drugs: study

WASHINGTON (Reuters) - Expensive advertising of prescription drugs directly to consumers may do little to encourage sales, U.S. and Canadian researchers reported on Monday. <p><a href="http://feeds.reuters.com/~a/Reuters/domesticNews?a=H6YYfN"><img src="http://feeds.reuters.com/~a/Reuters/domesticNews?i=H6YYfN" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.reuters.com/~f/Reuters/domesticNews?a=qlVeDL"><img src="http://feeds.reuters.com/~f/Reuters/domesticNews?i=qlVeDL" border="0"></img></a> <a href="http://feeds.reuters.com/~f/Reuters/domesticNews?a=qLG9Hl"><img src="http://feeds.reuters.com/~f/Reuters/domesticNews?i=qLG9Hl" border="0"></img></a> <a href="http://feeds.reuters.com/~f/Reuters/domesticNews?a=dQ37rl"><img src="http://feeds.reuters.com/~f/Reuters/domesticNews?i=dQ37rl" border="0"></img></a> </div><img src="http://feeds.reuters.com/~r/Reuters/domesticNews/~4/380853642" height="1" width="1"/>