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Expensive ads sell few prescription drugs: study

WASHINGTON (Reuters) - Expensive advertising of prescription drugs directly to consumers may do little to encourage sales, U.S. and Canadian researchers reported on Monday. <p><a href="http://feeds.reuters.com/~a/reuters/topNews?a=XNg3U6"><img src="http://feeds.reuters.com/~a/reuters/topNews?i=XNg3U6" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.reuters.com/~f/reuters/topNews?a=iZJOXL"><img src="http://feeds.reuters.com/~f/reuters/topNews?i=iZJOXL" border="0"></img></a> <a href="http://feeds.reuters.com/~f/reuters/topNews?a=If9JEl"><img src="http://feeds.reuters.com/~f/reuters/topNews?i=If9JEl" border="0"></img></a> <a href="http://feeds.reuters.com/~f/reuters/topNews?a=QklnAl"><img src="http://feeds.reuters.com/~f/reuters/topNews?i=QklnAl" border="0"></img></a> </div><img src="http://feeds.reuters.com/~r/reuters/topNews/~4/380856194" height="1" width="1"/>