NYT :: Technology

A New Battle Is Beginning in Branding for the Web

Trademark issues may take on a higher profile, fueled by the escalating value of brands in general and trademark holders increasingly trying to assert their rights, especially on the Internet.<br/><br/><span class="advertisement"> <a href="http://www.pheedo.com/click.phdo?x=c02dfc2617604e998d611b38fc5b9e2a&u=http://www.nytimes.com/2008/09/01/technology/01copyright.html"><img src="http://www.pheedo.com/img.phdo?x=c02dfc2617604e998d611b38fc5b9e2a&u=http://www.nytimes.com/2008/09/01/technology/01copyright.html" border="0"/></a></span>