Reuters :: Internet

NBC builds online audience even as TV ratings soar

NEW YORK (Reuters) - For NBC Universal, balancing TV and online coverage of the Beijing Olympic Games has been as tricky as any maneuver on the balance beam, parallel bars or vault. <p><a href="http://feeds.reuters.com/~a/Reuters/InternetNews?a=GOT1Nu"><img src="http://feeds.reuters.com/~a/Reuters/InternetNews?i=GOT1Nu" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.reuters.com/~f/Reuters/InternetNews?a=SI51fK"><img src="http://feeds.reuters.com/~f/Reuters/InternetNews?i=SI51fK" border="0"></img></a> <a href="http://feeds.reuters.com/~f/Reuters/InternetNews?a=LH1IHk"><img src="http://feeds.reuters.com/~f/Reuters/InternetNews?i=LH1IHk" border="0"></img></a> <a href="http://feeds.reuters.com/~f/Reuters/InternetNews?a=xW2hik"><img src="http://feeds.reuters.com/~f/Reuters/InternetNews?i=xW2hik" border="0"></img></a> </div><img src="http://feeds.reuters.com/~r/Reuters/InternetNews/~4/367058973" height="1" width="1"/>