Reuters :: Internet

NBC builds online audience even as TV ratings soar

NEW YORK (Reuters) - For NBC Universal, balancing TV and online coverage of the Beijing Olympic Games has been as tricky as any maneuver on the balance beam, parallel bars or vault. <p><a href="http://feeds.reuters.com/~a/Reuters/InternetNews?a=yahyi1"><img src="http://feeds.reuters.com/~a/Reuters/InternetNews?i=yahyi1" border="0"></img></a></p><div class="feedflare"> <a href="http://feeds.reuters.com/~f/Reuters/InternetNews?a=4Jrx5K"><img src="http://feeds.reuters.com/~f/Reuters/InternetNews?i=4Jrx5K" border="0"></img></a> <a href="http://feeds.reuters.com/~f/Reuters/InternetNews?a=VEDsJk"><img src="http://feeds.reuters.com/~f/Reuters/InternetNews?i=VEDsJk" border="0"></img></a> <a href="http://feeds.reuters.com/~f/Reuters/InternetNews?a=w9Ogxk"><img src="http://feeds.reuters.com/~f/Reuters/InternetNews?i=w9Ogxk" border="0"></img></a> </div><img src="http://feeds.reuters.com/~r/Reuters/InternetNews/~4/365657617" height="1" width="1"/>